Is Your Invention Ready for the Next Step?
Many inventors are so excited about coming up with a great invention idea that they often rush it to market before it’s ready. While finding buyers, retailers, and licensing companies for your invention may be your chief objective, you’re doing yourself a disservice if the product isn’t yet ready for public consumption. Branding and messaging are hugely important to nail down before pushing a product to market. Too many great ideas fail to reach their peak sales potential simply because they aren’t presented clearly, or completely. Here are a few things to keep in mind when deciding whether your product is ready for launch.
Social Media Presence
Many inventors neglect a simple aspect of the process: social media. Without a solid Facebook page and website, inventors often fail to communicate to their consumer base what the product is, what problem it solves, and what makes it different than its competitors. Be sure to update your page frequently with fresh content, and try to engage visitors wherever possible. Regularly posting pictures, videos, and promotions is a great way to spread the word about your brand, and generate more followers. Sales should also be made as user-friendly as possible for customers, posted directly on your product’s website for ultimate convenience.
Don’t limit your online strategy to social media. Blogs are a great way to educate consumers – or potential licensees -- about a product’s story, give them tons of useful information, and open a dialogue with consumers. Post regular blog entries on your website, or reach out to established retail bloggers who might feature your product. We offer our clients a comprehensive suite of services designed to cast their product in the best possible light for licensees, including offering advice and assistance when it comes to blogging and content creation on your website.
None of the above methods really matter if you don’t present your product effectively. This means having an attractive logo and a thorough presentation, which is particularly important for catching a licensee’s attention. You could choose to go it alone, but licensing presentations are where we truly shine. Hours of preparation and brand tweaking go into crafting a perfect licensing presentation, and we have years of experience helping inventors put their best foot forward to secure lucrative licensing deals. If we decide your invention is a good fit for us, we’ll curate your materials and pitch the product to a targeted group of licensees, with whom we already have pre-existing relationships.
To learn more about how we can help you get your invention ready for the next step, reach out to us today. If you believe your product is ready for licensing, or could benefit from the assistance of true industry professionals, contact us for a free product evaluation.